TruImpact — Privacy Policy

Last updated: October 13, 2026

This policy covers the apps of TruImpact ("we", "us"): Truimpact - Reports Dashboard, our app for Shopify merchants, and our app for Meta, which connects a business's Meta advertising accounts to TI-HQ, our reporting service.

1. What we collect

• From Shopify, when a merchant installs our Shopify app: the store's orders, products, inventory, discounts and sales and traffic totals, and limited customer details (such as the Shopify customer ID and the customer's city, region and country). We do not store customers' names, email addresses, phone numbers, street addresses, postcodes or payment card details.
• From Meta, when a business connects its Meta account: the advertising data the business authorises us to read, such as its ad accounts, campaigns and their performance.
• Account details (such as the user IDs of people who connect or use the apps), settings, and technical logs needed to run and secure the apps.

2. How we use it

To provide, support and secure our reporting services for the business that connected its account, and to meet our legal obligations. We process it to perform our contract with that business and for our legitimate interest in running and securing the apps. We do not sell this information.

3. Who can access it

Authorised TruImpact staff, and service providers (such as hosting and database providers) that help us run our apps. Information may be processed in India and in other countries where these providers operate. Otherwise, we share it only when the law requires it, or with a buyer of our business that is bound by this policy.

4. How long we keep it

We keep it while the business uses our services, or longer if the law requires. When a merchant uninstalls our Shopify app, the store's data is deleted within 30 days, unless the app is installed again in the meantime. Deleted information can remain in backups until they expire.

5. Security

We use reasonable safeguards, such as encryption and access controls, but no system is completely secure.

6. Your rights and deleting your data

You can ask us to access, correct or delete your information, or to object to or restrict its use, by emailing ops@truimpact.io; we aim to respond within 30 days. Customers of a Shopify store should contact the store first: privacy requests a store makes through Shopify reach us automatically. To have data from your Meta account deleted, email us with your business name or ad account ID; we will delete it and confirm by email. You may also complain to your local data protection authority.

7. Contact

TruImpact, Mumbai, Maharashtra 400077, India. ops@truimpact.io

We may update this policy; the date above shows the latest version.